Amazon PPC & Advertising Management Services in the UK
The problem usually isn't the budget, it's how your Amazon PPC campaigns are set up and managed. Our team looks after your ads every day and doubles down on what's actually driving sales.
What You Get With Our Amazon PPC
This Is What You Get
- Your campaigns checked and adjusted every day
- A full audit of your campaign structure in week one
- Sponsored Products, Brands and Display managed as one strategy
- Ad costs managed around your margins
- Plain-English reports on what changed, why, and what’s next
This Is What You Won’t Get
- A junior learning on your ad budget
- Campaigns left untouched for weeks
- Reports full of jargon you can’t act on
- A copy-and-paste strategy from another client
- A team too stretched to look after your account
Client Results And Video Testimonials
“Growth has been steady but I finally found the team I could rely on.”
James, HomeEase“Sellonics has been incredible, my performance is up, and their team is highly responsible and proactive. I finally feel my ads are in safe hands.”
Nathan, USOffice Chairs“What I like most is they actually listen. I don't feel like just another account — they actually care about the results.”
Danial, Forthtech“Sellonics made it possible my sales doubled in just 3 months, and their team has been extremely reliable throughout.”
Aaron, Founder of PurePeak SupplementsWhat Our Amazon PPC Management Service Covers
We take over the daily work of running your Amazon ads: building campaigns, choosing keywords, setting bids and checking the numbers. We manage all three ad types as one strategy. Sponsored Products reach shoppers who are ready to buy, Sponsored Brands build recognition, and Sponsored Display follows people who looked but didn’t buy.
Account audit
Campaign structure, keywords, search terms and spend
Campaign structure
Separate discovery and proven keyword campaigns
Keyword and match type control
Exact, phrase and broad match each given a clear role
Negative keywords
Blocking searches that never convert
Bid and budget management
Daily checks and changes based on your margins
Reporting
Plain-English updates on what changed and why
Platform Reviews
Amazon Ads Case Study
How we took a home and kitchen brand from £23K to £100K a month in six months, step by step.
The Focus
Monthly sales were around £23K. The brand was already advertising on Amazon, but the ads were not scaling the business and advertising costs were higher than they needed to be.
What We Did
We started with a full audit of the account: campaign structure, keywords, search terms and bids. The aim was to find where money was being wasted and where sales were already coming from.
The Focus
Stop the waste first. Spend going to search terms that never convert is the quickest win, so that is where we started.
What We Did
We cut non-converting spend, added negative keywords and cleaned up match types. From the first week, campaigns were checked and adjusted every day instead of on a fixed weekly schedule.
The Focus
Rebuild around what makes money. With the waste removed, we could see which keywords and products actually drove profitable sales.
What We Did
We restructured campaigns around the best-performing keywords, set spend limits based on the brand's margins, and began scaling the campaigns with the strongest return.
The Focus
Scale without losing control of costs. Growth only counts if the account stays profitable as the budget increases.
What We Did
We raised budgets on proven campaigns, expanded into new keywords and ad types, and tracked competitors so we could act on openings early. Every report explained what changed and why.
The Outcome
Monthly sales grew from £23K to £100K.
Sales up 4X in six months.
TACoS brought down to 13%
Why It Worked
Daily management meant problems were fixed in days, not weeks. Spend was set around the brand's margins, so growth stayed profitable, and every change was reported in plain numbers.
Campaign Structure
How We Structure Your Amazon Ad Campaigns
Most wasted ad spend comes down to how campaigns are set up. This is how we organise your account so every pound has a clear job.
We Separate Discovery From Proven Winners
Automatic and broad campaigns find new search terms. Once a term proves it converts, it moves into a tighter campaign where we control the bid closely.
We Group Products That Belong Together
Products with similar margins and demand share campaigns, so a bestseller's budget isn't used up by slow movers, and each group gets a cost target that suits it.
We Give Every Match Type A Role
Exact, phrase and broad match each have a defined purpose, so keywords don't compete against each other and you stop paying twice for the same search.
We Give Each Ad Type A Job
Sponsored Products capture shoppers who are ready to buy, Sponsored Brands build recognition, and Sponsored Display wins back people who looked but didn't buy.
We Block Searches That Never Sell
Search terms that get clicks but no sales are added as negative keywords. We review them continually, so wasted spend is cut off instead of building up.
We Protect Your Brand Name
A dedicated branded campaign keeps competitors from taking sales on searches for your own name, while separate campaigns target the products and keywords rivals are winning.
Selection
How to Choose an Amazon PPC Agency
Many sellers search for “the best PPC company”. A better question is which agency fits your catalogue size and margins. Use these checks on everyone you shortlist:
Ask for a free audit first.
It shows how the team thinks before you commit.
Check the structure.
They should explain how match types and negative keywords are used.
Ask how they are paid.
Get the fee model and any minimum in writing.
Confirm you keep ownership.
Your account and data should remain yours.
Look for proof.
Reviews and case studies on independent sites beat claims on an agency’s own page.
Difference
What makes Amazon UK different
Over 70% of Amazon UK sessions happen on mobile (RetailX data, reported by The Drum).
UK shoppers spent £3.63bn online across Black Friday and Cyber Monday in 2024, with Black Friday alone at £1.12bn (Adobe Analytics).
Brands relying only on Sponsored Products often saw returns fall, while those adding Sponsored Brands and Sponsored Display gained more visibility.
Peak season budgets are best planned by early September, not in November.
Fee model
Amazon PPC Management Costs
Flat monthly retainer
A fixed fee, from a few hundred to several thousand pounds
Percentage of ad spend
A share of your monthly ad budget
Hybrid
A fixed base plus a variable part
Who We’re Best Suited To
We work best with private label brands spending £10,000 or more a month on Amazon ads. Below that level, a dedicated agency rarely pays for itself. Your Amazon account, campaigns and data always stay yours, and you can remove our access at any time.
FAQs
Frequently Asked Questions
How much does Amazon Ads management cost?
Agencies in the UK usually charge a flat retainer, a percentage of ad spend, a hybrid of the two, or a fee linked to performance. Ours is tied to the growth we deliver, not a flat retainer that stays the same whatever happens to your sales. The exact structure depends on your account size and goals, and we confirm it in writing before we start. There’s no long-term lock-in, so you stay because the results are there.
How long before I see results?
Most accounts start to shift within two to four weeks, as wasted spend is cut and campaigns are restructured. Full ACOS improvement and steady sales growth usually take 60 to 90 days, depending on your category and how the account was managed before. A short adjustment period is normal while a poorly set up account is rebuilt, and we explain any dip in plain numbers as it happens.
My ACOS is already low. Can you still help?
Yes. A very low ACOS can mean your campaigns are too cautious and sales are being left on the table. We look at overall profit and TACoS (ad spend against all your sales, not just ad sales) to find where you can grow without hurting margins.
Is my product good enough for ads to work?
Ads amplify what already works. If your listing, price and reviews are solid, ads can scale your sales. If there are gaps, we flag them in your audit before recommending any increase in spend, so you never pay to send traffic to a listing that won’t convert.
What happens in the free ads audit?
We review your campaign structure, keywords, search terms and spend, then show you where money is being lost and what we would change. You get clear findings, not a sales pitch. Before we start, we’ll tell you exactly what we need from your account.
Do I keep ownership of my account and ad data?
Yes. Your Amazon account, campaigns and data always belong to you. We work through the access you give us, you can see everything we do, and you can remove our access at any time.
Do I need an Amazon PPC agency based in London?
No. Ad management is done online through shared reports and calls, so location matters far less than market knowledge. What counts is whether the team knows Amazon.co.uk, prices in pounds and works in your time zone. We’re based in Newcastle-under-Lyme and work with sellers across the UK.
What makes advertising on Amazon UK different from the US?
Shopper behaviour, peak weeks and costs differ. More than 70% of Amazon UK sessions happen on mobile, and UK shoppers spent £3.63bn online over Black Friday and Cyber Monday in 2024. We plan peak-season budgets by early September, so you aren’t reacting after costs have climbed.
How do I choose an Amazon PPC agency, and what red flags should I watch for?
Ask for a free audit first, check how they explain match types and negative keywords, and get the fee model in writing. Be cautious of promised ACOS figures before they’ve seen your account, jargon-heavy reports, long lock-in contracts, and no clear answer on who manages your account day to day.