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Think setting up an online store is a complex, weeks-long project? Think again. TikTok Shop is designed for speed, letting you go from sign-up to your first sale in less time than it takes to watch a movie. With its intuitive setup and built-in tools, you can unlock a massive, ready-to-buy audience faster than ever.
The potential is real: TikTok's powerful discovery engine can put your products in front of millions of engaged shoppers from day one. Follow this streamlined, step-by-step guide, and you'll be ready to start selling in under 60 minutes.
Want expert guidance to ensure your shop is set up for success from the start? [Book a free setup consultation] to avoid common pitfalls and launch with confidence.
A little prep saves time. Before clicking "Sign Up," gather these items to breeze through verification:
Step 1: Create Your Seller Account
Head to the TikTok Shop Seller Center. Click "Sign Up" and choose your region. You'll select your seller type (Individual or Business) and enter basic details like your email, phone number, and a secure password.
Step 2: Complete Identity Verification
This is the most important step for security and trust. You'll be prompted to upload the documents you prepared (ID or business license). Follow the on-screen instructions carefully for a clear photo. Approval is often quick but can sometimes take up to 48 hours.
Step 3: Add Your First Product Listing
Click "Add Product" in your dashboard. Here’s how to make it stand out:
Step 4: Configure Shipping & Returns
Navigate to the Shipping settings. TikTok Shop provides default shipping templates, but you should review them:
Step 5: Connect Your Payout Bank Account
Go to the Finance or Payouts section. Enter your legal business name exactly as it appears on your bank account, along with your account and routing numbers. This ensures you get paid smoothly and on time.
Step 6: Preview & Publish Your Shop!
Before going live, use the preview function. Check how your product looks on both mobile and desktop. Ensure all links work and information is correct. Once satisfied, hit "Publish" or "Go Live."Congratulations, your TikTok Shop is now open for business!
The setup is done, but the work has just begun. Here’s your immediate next-step checklist:
Setting up your TikTok Shop is just the first exciting step. The real magic happens when you start creating content, engaging with the community, and turning viewers into customers. By following this guide, you've built a solid foundation in record time.
Remember, consistency is key. Keep testing products, trends, and content styles. The TikTok algorithm rewards active, authentic sellers.
Need a partner to help you navigate your first big sales or scale your new shop? [Get in touch with our team of TikTok Shop experts]. We specialize in helping new sellers build momentum and create sustainable growth.
Q: Is TikTok Shop really free to set up?
A: Yes. Creating your TikTok Shop seller account and listing products is completely free. TikTok only charges a commission fee on each successful sale you make, plus standard payment processing fees.
Q: Can I sell as an individual, or do I need a registered business?
A: You can do both. TikTok Shop allows registration for individual sellers (sole traders) and officially registered businesses. Choose the option that matches your current situation.
Q: How and when do I get paid?
A: Payouts are typically processed on a regular schedule (e.g., bi-weekly) after a short holding period. Once you connect your bank account, earnings will be deposited directly. You can track all payouts in your Seller Center finance section.
Q: What kind of products can I NOT sell on TikTok Shop?
A: TikTok has a list of prohibited and restricted items, similar to other platforms. This generally includes illegal goods, weapons, adult content, certain supplements, and counterfeit items. Always check TikTok's official Commerce Policies before listing.
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We maintain 93% client retention vs industry average of 60%. Our team trains for 8-12 months before managing accounts, not the typical 2-week crash course. We use proprietary bid algorithms and playbooks built from managing 150+ brands. Most importantly, we focus on profitable growth, not just ad spend.
Half our clients come to us doing six figures monthly after hitting a growth ceiling. Common scenarios: ACOS creeping up, growth stalling, or margins shrinking despite higher sales. We specialize in breaking these plateaus and scaling to seven or eight figures profitably.
We work with brands doing at least five figures monthly where there's enough data to optimize. Below that, we'll assess your fundamentals and tell you exactly what needs fixing first.
90-day initial period to implement and prove results. After that, month-to-month with 30 days notice to pause or exit. We keep clients through results, not contracts.
Full service. We optimize PPC, listings, SEO, inventory, pricing, and creative. One team, one strategy, unified execution. No vendor finger-pointing or optimization gaps.
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